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Email Marketing Lead

prezent.ai

prezent.ai

Marketing & Communications
India · Remote
Posted on Tuesday, August 22, 2023

Location: 100% remote.

Employee Location: India 

Role: Email Marketing Lead (India).

Job Type: Full-Time

Working hours: India hours primarily (with overlap with US time zones for internal/customer interactions)

Position Overview:

We are seeking an experienced and innovative Email Marketing Lead to join our dynamic marketing team. As the Email Marketing Lead, you will play a pivotal role in developing and executing our email marketing strategy, driving engagement, and nurturing meaningful connections with our audience. We are looking for 4 to 6 years of relevant work experience. You will collaborate closely with cross-functional teams to deliver compelling email campaigns that align with our business and marketing objectives.

Key Responsibilities:

1. Strategy Development:

Develop, execute, and refine the email marketing strategy to support overall business goals and marketing objectives.

Identify opportunities for audience segmentation, personalization, and automation to maximize email campaign effectiveness.

2. List Management:

Oversee the growth, maintenance, and segmentation of our email subscriber list to enhance targeting and engagement.

Implement best practices for list hygiene, ensuring data accuracy and compliance with industry regulations.

3. Campaign Management:

Design, create, and manage various email marketing campaigns, including promotional, informational, and transactional emails.

Collaborate with content and design teams to produce visually appealing and engaging email content.

4. A/B Testing & Optimization:

Conduct A/B tests on email elements such as subject lines, CTAs, and visuals to optimize campaign performance.

Analyze and leverage data insights to refine campaigns and increase engagement rates.

5. Analytics & Reporting:

Monitor and analyze campaign metrics and performance, providing actionable insights and recommendations for continuous improvement.

Prepare regular reports on key email marketing KPIs, highlighting successes and areas for enhancement.

6. ESP Management:

Maintain strong relationships with Email Service Providers (ESPs) to ensure seamless campaign execution and explore new features.

Optimize ESP functionality and manage costs to ensure optimal utility.

7. Compliance:

Ensure email marketing activities comply with industry regulations, anti-spam laws, and best practices.

Implement and uphold stringent data privacy and security standards.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
  • Proven track record of developing and executing successful email marketing strategies.
  • Proficiency in email marketing platforms and marketing automation tools.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent written communication and copywriting skills.
  • Detail-oriented with a keen eye for design and user experience.
  • Familiarity with HTML/CSS for email template customization is a plus.
  • Solid understanding of industry regulations and compliance standards.
  • Exceptional project management and organizational abilities.
  • If you are a strategic thinker with a passion for creating impactful email campaigns, we invite you to join our team as the Email Marketing Lead. You will have the opportunity to shape our email marketing initiatives, enhance audience engagement, and contribute to our overall marketing success.

About Prezent.ai 

Prezent is a VC-funded AI-powered communication productivity platform for enterprise teams. Prezent empowers enterprise teams to create hyper-personalized business presentations fast and distribute them instantly. It’s the only AI-powered platform that combines audience empathy, business understanding and beautiful design. Individuals save 40% – 70% of time to make presentations. Founder and CEO (Rajat Mishra) was the ex-Senior Vice President at Cisco Systems running a $14B CX business. He has been recognized by Wharton Business School’s and Silicon Valley’s “40 under 40”. The founding team are proven engineering and product leaders and experts in this space. Initial customer and investor interest are very strong. This is an opportunity to join a growing and A+ team, to own a large piece of the engineering and build the next-great company. Attractive compensation and equity. Top Reasons to Join Our Team

  • Early-stage well-funded startup, with great customer momentum
  • Be catalyst to deliver a truly scalable disruptive product
  • Solve first order problems in distributed computing, machine learning and personalization.
  • Rockstar team and leadership
  • Great benefits (e.g., Healthcare, Fitness passes, etc.)
  • Attractive equity and compensation