Head of Product and Content Marketing
Prezent is a fast-growing well-funded B2B SaaS company that is revolutionizing the way enterprise teams create and deliver presentations. Backed by Greycroft Ventures and Zoom Ventures. Our AI-powered Presentation Productivity Platform empowers Fortune 2000 companies to enhance their presentation capabilities, saving time, improving collaboration, and driving impactful communication. With a strong focus on innovation and customer success, we are poised for rapid growth. We are seeking an experienced and dynamic Head of Product and Content Marketing to lead our strategic marketing efforts and drive the positioning and promotion of our platform.
As the Head of Product and Content Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive product awareness, accelerate sales, and establish Prezent as the leader in the presentation productivity space. Your key responsibilities will include product and feature launches, account-based marketing campaigns, business development and sales enablement, product positioning for different personas, industry vertical launches, and content creation for the website and blog. Reporting directly to the CEO, this role offers substantial career growth opportunities, equity participation, and a performance-based bonus structure.
Product and Feature Launches:
- Lead the planning and execution of product and feature launches, ensuring successful go-to-market strategies and driving customer adoption.
- Develop compelling messaging, positioning, and sales enablement collateral to effectively communicate the value proposition of our Presentation Productivity Platform.
- Collaborate with cross-functional teams, including Product Management and Sales, to drive alignment and ensure seamless launches.
- Develop and implement account-based marketing strategies targeting Fortune 2000 companies to drive engagement, generate leads, and accelerate sales cycles.
- Utilize personalized messaging, content, and campaigns to effectively engage key decision-makers and influencers within target accounts.
- Work closely with the Sales team to align marketing efforts with sales goals and enable sales reps with the necessary tools and resources.
Business Development and Sales Enablement:
- Support business development initiatives by identifying partnership opportunities, evaluating strategic alliances, and developing joint marketing programs.
- Enable the Sales team with effective sales collateral, training materials, and competitive positioning to drive successful customer engagements and win new business.
- Product Positioning and Vertical Launches:
- Develop a deep understanding of our target personas, market segments, and industry verticals to refine product positioning and messaging.
- Drive the expansion of Prezent into specific industry verticals, adapting marketing strategies and content to address the unique needs and challenges of each vertical.
- Oversee the creation and distribution of compelling and informative content for the Prezent website, blog, LinkedIn, webinars, and events.
- Develop a comprehensive content strategy that positions Prezent as a thought leader in the presentation intelligence category.
- Build and lead a team of content marketers to produce high-quality content that resonates with target audiences and drives engagement.
- Webinars and Events:
- Plan and execute webinars and events to showcase Prezent's thought leadership and engage prospects and customers.
- Collaborate with internal stakeholders and industry partners to develop relevant and engaging webinar and event content.
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Proven experience (5+ years) in building and running product marketing and content marketing programs for B2B SaaS startups, with a focus on Fortune 2000 companies.
- Strong expertise in account-based marketing, product positioning, and sales enablement.
- Demonstrated success in launching products and features, driving customer adoption, and accelerating sales cycles.
- Experience in building and leading high-performing marketing teams, including content marketers.
- Exceptional written and verbal communication skills with the ability to create compelling and persuasive content.
- Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
- Ability to work effectively in a fast-paced, dynamic startup environment and drive results.
- Hands-on approach with a willingness to take on tactical execution when needed.
- Experience working with AI-powered platforms or technologies is a plus.
Join our team at Prezent and take on a key leadership role in shaping the product and content marketing function. With ample opportunities for career growth, the chance to build a team, and equity participation, you will play a pivotal role in our journey towards becoming the leading presentation productivity platform for enterprise teams.