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Marketing Operations Manager



Marketing & Communications, Operations
Philadelphia, PA, USA
Posted on Tuesday, April 2, 2024
Philadelphia metro area preferred, but open to remote locations in Eastern time zones.
Do you thrive on multi-modal approaches to digital engagement? Is client education and acquisition your superpower? Are you an A/B kind of innovator, always exploring the best approach by measuring the result? Do you know how to speak to Pharma in their language?
HealthVerity is seeking a passionate, innovative and metric-minded Marketing Automation Manager to own our enterprise and engagement initiatives across demand gen channels. The ideal candidate will excel in a fast-paced and detail-oriented environment focused on driving brand awareness, creating behavioral change and increasing audience engagement for all of our digital and client-facing content. The role requires experience working with marketing automation platforms such as HubSpot, Salesforce, Google Analytics and Monday and managing client outreach programs from planning to execution.

What you will do

  • Own demand generation, including design, development, testing, launch, reporting and maintenance of digital outreach, social media, website analytics and webinars
  • Work closely with the Sales Operations team to manage Salesforce / HubSpot
  • Integration ensuring accurate reporting, lead-to-deal tracking and database cleanliness
  • Take the initiative to create and manage client role-based workflows to nurture leads and customers
  • Build and maintain key reporting metrics to better understand the impact of marketing campaigns on client conversion while recommending key improvements
  • Monitor ongoing email performance, deliverability and overall account reputation to ensure our emails are reaching the intended audience
  • Work closely with Product, Marketing and other internal teams to build and refine customer journeys for differentiated target segments
  • Stay up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
  • Manage trade show activity to assist with sales interactions

Required skills and experience

  • Bachelor's degree and relevant work experience in B2B marketing, communications or similar area
  • Healthcare / Life sciences industry experience strongly preferred
  • 3+ years experience with HubSpot or other marketing automation platforms
  • Hands-on experience building and optimizing campaign/program effectiveness using data
  • Strong writing and communications skills with a keen eye for detail
  • Love of testing and problem solving with a fast-paced trial and error mentality
  • Proven abilities in project management and meeting deadlines
Hiring Locations
Our strong preference is to hire team members in the Philadelphia area whenever possible. Expansion beyond Philadelphia will occur when necessary with travel to our Philadelphia headquarters as required. Remote work is supported from our key hub locations listed below as well as approved states in the Eastern Time Zone.
Boston, Massachusetts
New York City, New York
Baltimore, Maryland
Washington D.C
Charlotte, North Carolina
Raleigh-Durham, North Carolina
Atlanta, Georgia
Approved States in the Eastern Time Zone: CT, DE, FL, GA, IN, MA, MD, MI NC, NJ, NY, OH, PA, RI, TN, and VA.
About HealthVerity
HealthVerity synchronizes transformational technologies with the nation’s largest healthcare and consumer data ecosystem to power previously unattainable outcomes and fundamentally advance the science. We offer a comprehensive, yet flexible approach, based on the foundational elements of Identity, Privacy, Governance and Exchange (IPGE), that synchronizes unparalleled Identity management with built-in Privacy compliance and Governance, providing the ability to discover and Exchange a near limitless combination of data at a record pace. Together with our partners in life sciences, government and insurance, we are Synchronizing the Science. To learn more about HealthVerity, visit healthverity.com.
Why you'll love working here
We are making a difference – Our technology is at the forefront of some of the biggest healthcare challenges in the world.
We are one team – Our people define our culture and always will. We take time out to celebrate each other at the end of every week through company-wide shout outs, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.
We are learners – Every team member is continually learning, no matter if we've been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other.
Benefits & Perks
• Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)
• Benefits: comprehensive benefits with coverage on Day 1, medical, dental, vision, 401k, stock options
• Flexible location: our HQ is in Philadelphia. We offer both hybrid roles and those with quarterly travel.
• Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid maternity and paternity leave.
• Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
• Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits
HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com
Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.