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CRM Executive



Data Science
London, UK
Posted on Thursday, July 4, 2024

London, full time, hybrid work (3 days a week in the office). Salary up to £30k

A Bit About Wonderbly
Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell and make wonderful books for wonderful customers all over the world. Our books are designed to instil a sense of boundless self-belief in the children that read them. We’ve sold over ten million books worldwide and we want to sell hundreds of millions more so we can encourage the next generation to be more curious, kind and courageous than any that has come before.

The Role of CRM Executive
Join our dynamic team as a CRM Executive and play a pivotal role in shaping the future of customer engagement! In this exciting position, you'll work closely with our Senior CRM Manager and fellow CRM Executive to create high-impact CRM strategies. This is your chance to make a significant mark on our marketing efforts and drive success in a fast-paced, innovative environment.

Key Responsibilities:

  • Collaborative Campaign Creation: Join forces with our dynamic marketing and design teams to craft captivating campaigns that drive exceptional results.

  • Email Campaign Wizardry: Take the helm in crafting and deploying engaging email campaigns through our cutting-edge marketing automation platform, Emarsys.

  • Segmentation Savvy: Leverage your experience to effectively segment customer bases, delivering tailored experiences that resonate.

  • Precision and Punctuality: Ensure accuracy, thorough testing, and timely deployment of all email campaigns, maintaining our commitment to excellence.

  • Performance Monitoring: Keep a keen eye on email performance metrics and tests, spotting issues and leveraging successes to drive future strategy.

Key Skills:

  • A keen eye for detail

  • Comfortable using marketing platforms to build and deploy campaigns

  • Experience in customer segmentation

  • A passion for creating brilliant customer experiences

  • An excellent communicator

  • A proactive problem solver

  • A creative mind that brings fresh and innovative CRM ideas to the table

  • Effective time management and organisational skills

Desired but not required:

  • Knowledge of html

  • Knowledge of regulations connected to usage of data

  • Experience of working with reporting dashboards and tools such as Looker

About us

Oh hi! We’re delighted that you’re interested in working with Wonderbly, the UK Children’s Publisher of the Year 2021.

Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell, and make wonderful books for wonderful customers all over the world.

Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 10 million books to over 150 countries. We’ve done this in just ten years, and we’re just getting started.

Getting personalised books to all those millions of customers requires a multidisciplinary team. Our wonderful people have experience across editorial design, research, production, software engineering, marketing, e-commerce, data analysis, print-on-demand manufacturing, shipping… the list goes on.

This means that Wonderbly is a collaborative and creative place to work, with lots of opportunities for growth and development across a broad range of skills.

We’re based in London, where we have a gorgeous, light-filled studio for working together. But like many digital-first companies, we have a hybrid operating model, with many colleagues working from home and further afoot some of the time.

Our values

Wonderbly’s values were born from the three qualities at the heart of ‘Lost My Name’ - our original and best-selling personalised children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by.

Courage means taking calculated risks and trying things that no one else would. It means setting audacious goals, seeing them through, and being willing to be wrong.

Curiosity means investing in learning, never losing sight of the ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration.

Kindness is at the heart of our culture: it’s no coincidence that deep friendships form here every day. Kindness means making space for one another, inclusivity as standard, and clear, direct communication. It does not mean “good vibes only”: the kindest conversations are often the hardest.

Equal opportunities employer

Our team is committed to providing equal opportunities for employment regardless of race, religion or belief, ethnic origin, disability, family structure, socio-economic status, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity or any other basis (it's the law, but it's also just the right thing to do).

If you have a disability, caring duties, or any other additional needs that require consideration, please let us know and we will do our best to accommodate them during the application process.

To see more about our business and products, you can visit us at Wonderbly.com