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Content Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 25, 2024
Who We Are

Summer is a Certified B Corp® with a mission to maximize savings for the 46 million Americans burdened by student debt. Summer combines policy expertise with innovative tech to help borrowers simplify college cost planning and student loan repayment, ultimately minimizing debt and generating $278/month in savings per person. Watch our product demo and hear from borrowers on how Summer has put them on the path to becoming debt free.

Summer has raised $24 million to date from world-class investors, including QED Investors, General Catalyst, Greycroft, Foundation Capital, Story Ventures, NextView, Flourish Ventures, SemperVirens, Rebalance Capital and the Financial Health Network. We've partnered with dozens of clients who pay for Summer to assist their employees and customers, including the city government of Alexandria, Virginia, the American Federation of Teachers, the American Diabetes Association, Asurion, Mattress Firm, Credit Karma, and more.

Your Role

As the Content Marketing Manager at Summer, you will be the driving force behind our B2B and B2B2C content strategy, creating compelling narratives that generate qualified leads and reinforce Summer's brand positioning. With a knack for translating complex financial concepts into engaging stories, you will craft best-in-class content across multiple channels, from thought leadership pieces and sales enablement collateral to website copy and end-user communications.

We are seeking an experienced content marketer with 3-5 years of professional experience, preferably in the financial wellbeing or fintech space. You will thrive in an agile, fast-paced environment, collaborating cross-functionally to develop impactful campaigns tailored to our buyer personas and their respective position in the customer lifecycle. This role will report directly to the Director of Marketing.

Key Responsibilities:

  • Develop and execute a comprehensive content marketing strategy aligned with our business objectives and buyer journeys.
  • Create high-quality content across various formats (blogs, whitepapers, case studies, email campaigns, one pagers etc.) that resonates with our target audiences.
  • Manage the content creation process, including ideation, writing, editing, and publishing, ensuring a consistent brand voice and adherence to style guidelines.
  • Collaborate with subject matter experts and leverage their domain knowledge to produce authoritative, thought-provoking content.
  • Measure and analyze content performance metrics (e.g. lead generation) and optimize strategies accordingly.
  • Oversee the content calendar and ensure a steady flow of fresh, relevant content across all channels.
  • Contribute to the development of end-user content for our B2B2C platform, ensuring a seamless brand expc erience.

Recommended Experience

  • Proven track record in developing and executing successful content marketing strategies that drive lead generation and engagement.
  • Excellent writing, editing, and storytelling skills with the ability to simplify complex topics for diverse audiences.
  • Experience with SEO best practices, content optimization, and analytics tools.
  • Familiarity with content management systems (CMS) and marketing automation platforms (e.g., Braze).
  • Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines.
  • Passion for Summer's mission of helping student loan borrowers navigate their debt journey.

The base salary for this role is likely to fall between $70,000 - $90,000, commensurate with experience, and will include equity and a full range of benefits.

Values + Benefits

We're proud to be a mission-driven company with an inclusive culture. Our greatest asset is the set of values our team strives to embody every day: empathy, diversity, growth, determination, humility, and fun. Learn more about culture at Summer.

We also offer competitive salaries, significant equity allocations, healthcare coverage, 401(k) plans with an employer match, contribution toward student loan repayment, and flexible vacation/PTO. Summer supports a hybrid, flexible work environment and we welcome applicants from anywhere in the United States.

Sound interesting? We look forward to hearing from you. Join us to help fix the system!


Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.