Director, Performance Marketing Monopoly GO
Scopely
- Work closely with the global team and lead the performance marketing team for Monopoly GO! in Barcelona
- Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve team’s capabilities
- Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions
- Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
- Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona-based UA team
- Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels
- 6 + years of acquisition marketing experience, with preference for mobile apps, and specific experience in some subset of Facebook, Google, mobile ad networks and mobile ad exchanges
- 3+ years of people management experience
- 2+ years of proven success either growing and directly managing a world-class user acquisition team (or if not, a track record of successful mentorship and training)
- Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budgets
- Experience of working with cross timezone teams
- Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics.
- Proven ability to partner with cross-functional stakeholders in Product, Finance, Creative and Engineering to drive successful outcomes
- Preference (but not requirement) for experience with match-3, puzzle or other casual mobile games
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com
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