Content Strategist
Sapphire Digital, Part of Zelis
About Us
Zelis is modernizing the healthcare financial experience in the United States (U.S.) across payers, providers, and healthcare consumers. We serve more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.
Why We Do What We Do
In the U.S., consumers, payers, and providers face significant challenges throughout the healthcare financial journey. Zelis helps streamline the process by offering solutions that improve transparency, efficiency, and communication among all parties involved. By addressing the obstacles that patients face in accessing care, navigating the intricacies of insurance claims, and the logistical challenges healthcare providers encounter with processing payments, Zelis aims to create a more seamless and effective healthcare financial system.
Zelis India plays a crucial role in this mission by supporting various initiatives that enhance the healthcare financial experience. The local team contributes to the development and implementation of innovative solutions, ensuring that technology and processes are optimized for efficiency and effectiveness. Beyond operational expertise, Zelis India cultivates a collaborative work culture, leadership development, and global exposure, creating a dynamic environment for professional growth. With hybrid work flexibility, comprehensive healthcare benefits, financial wellness programs, and cultural celebrations, we foster a holistic workplace experience. Additionally, the team plays a vital role in maintaining high standards of service delivery and contributes to Zelis’ award-winning culture.
Position Overview
The Content Strategist, Member Marketing Content & Strategy will report to the Sr. Manager, Member Marketing Strategy. You will lead creative content development across the full member lifecycle—from awareness to engagement, through win-back and reactivation—while helping shape our contact strategy. You’ll also support content creation for expansion of Zelis offerings across commercial, Medicare, and Medicaid audiences.A core focus of this role is writing compelling content for SmartShopper®, Zelis’s consumer-facing healthcare shopping and rewards platform. SmartShopper empowers members to compare in-network providers based on cost and quality, shop for routine services (like MRIs and colonoscopies), and earn cash rewards for selecting more cost-effective care—on channels such as web, mobile, or via phone—with support from a Care Concierge team.
What You’ll Do
Write high-impact, compliant copy for marketing campaigns across email, SMS, outbound phone, landing pages, toolkits, flyers, posters, and direct mail.
Craft engaging outbound phone scripts and digital copy focused on member conversion and advocacy.
Collaborate with creative and strategy cross-functional partners to select imagery and build assets (flyers, web banners, HTML emails) in DAM systems.
Conduct QA/QC to ensure accuracy and consistency across all content assets.
Partner with Product, Marketing Ops, Analytics, and Salesforce teams to align messaging and ensure a cohesive brand experience.
Define and iterate our contact strategy, optimizing cadence, channel, and content based on performance data.
Create and execute A/B tests and direct-response campaigns, interpreting results to inform future strategy.
Navigate client-specific content requirements related to permissions, branding, and compliance.
Support content for new Zelis offerings, writing for commercial, Medicare, and Medicaid lines.
Document and maintain content strategy resources such as tone/style guides, testing frameworks, and client guidelines.
What You’ll Bring
5+ years in multi-channel content creation or marketing communications, with direct-response marketing expertise.
Proven experience writing for email, SMS, phone scripts, landing pages, and print collateral.
Strong analytical mindset with experience in A/B testing and campaign optimization.
Experience in highly regulated industries (healthcare benefits, B2B2C) is strongly preferred.
Excellent project management and collaboration skills across design, analytics, operations, and product stakeholders.
Self-motivated, organized, and adept at working through ambiguity and strategic planning.
Excellent written/verbal communication and strong attention to detail.
Bonus if You Have
Familiarity with SmartShopper® features—cost comparison, quality ratings, concierge support, and rewards.
Experience writing for commercial, Medicare, and Medicaid audiences.
Knowledge of DAM tools like MarcomCentral, Bynder, Adobe Creative Cloud, Figma.
Background in healthcare marketing, benefits communications, or price transparency.
Direct experience coordinating permissions and compliance with client stakeholders.
Commitment to Diversity, Equity, Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability and require reasonable accommodation with any part of the application and/or interview process, please email talentacquisition@zelis.com.