Account Executive, Data Activation
Resonate
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
Resonate is transforming marketing with AI-powered data and identity solutions that help brands connect more meaningfully with audiences. As consumer expectations evolve, we provide the deep insights organizations need to stay ahead by making data powerful, accessible, and actionable.
We have pioneered new ways to identify, understand, and engage highly targeted audiences by uncovering thousands of attributes that reveal their core values, beliefs, and motivations. Backed by passionate leaders, innovative engineers, and a driven sales team, Resonate is redefining what marketing intelligence can achieve.
As we continue to grow, we’re looking for an Account Executive, Data Activation to help expand our data-driven business. In this role, you will drive revenue by leveraging digital, programmatic, social, and other media spending against Resonate’s audience segments. You will manage relationships with agency trading teams, collaborate closely with our Agency Sales team, and guide clients on who, where, and how to reach the right audience—maximizing the impact of Resonate’s data solutions while delivering outstanding client support and focusing on revenue growth.
Key Responsibilities
- Drive data revenue from our existing client relationships. Achieve quarterly/annual revenue targets and revenue retention
- Be the Resonate expert in managing partnerships with our agency trading desk clients and platforms and build relationships at all levels.
- Present Resonate solutions and best practices to programmatic buyers and investment teams to generate new business across the agency roster of clients.
- Establish ambitious growth plans for all existing clients within your assigned territory.
- Work with clients to define critical goals, key performance indicators, and aid the client in achieving their goals
- Position Resonate syndicated and custom data solutions through strategic value-based selling, business case definition, ROI analysis, and analyst data
- Develop and test optimization strategies with clients and identify approaches to maximize data usage, performance, and revenue.
- Strategic account development, establishing and building up C-level contacts, identifying and developing opportunities
- Work with all internal support teams and appropriate client resources such as Data Activation Product, Sales Engineers, Professional Services, Executives, Partners etc. Advocate channel partner needs and issues cross-departmentally
- Stay up to date on the latest programmatic trends and technologies to identify new opportunities and use cases for Resonate assets.
Qualifications & Experience Requirements
- 6-8+ years of sales experience required, preferably a mix of SaaS platform sales, syndicated and custom data sales, and marketplace partners with a proven track record in working with agencies and platforms.
- Successful sales track record at or above quota and demonstrated ability to build and manage a pipeline for systematic success
- Ability to grow and renew current client accounts is required
- Proven consultative sales solution skills, including the ability to articulate a clear, concise return on investment value statement
- Experience in selling data solutions through channel partners is an advantage
Preferred Qualifications
- Hustle and desire to win
- Strong communication skills and comfortable interacting and building relationships at all levels within an organization
- Collaborative working methods, inclusive of other professionals outside of direct team
- Strong executive presence, analytical with strong business acumen
- Flexible personality, able to adapt to surroundings
- Experience articulating ROI for clients through the sales process by developing win-win solutions
- Have endless curiosity about clients’ data and business challenges and possess the problem-solving skills to help them find solutions
- Have a passionate belief that software and good data analytics are game changers for a client’s business
- Able to work under pressure and deadlines
- Learn fast, apply what you’ve learned, and build on it methodically to master new skills and insights quickly
- Desire to have fun everyday with your team and your clients
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
- Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
- Ownership: You take initiative, follow through, and hold yourself accountable.
- Collaboration: You value working with others and building strong, respectful relationships.
- Adaptability: You stay steady through change and adjust when needed.
- Growth Mindset: You’re open to learning, feedback, and trying new things.
- Customer Focus: You keep the end user in mind and aim for impact.
- Clear Communication: You express ideas simply and listen to understand.
- Integrity & Empathy: You act with honesty and consider the people around you.
- Strategic Thinking: You focus on what matters most and work with purpose.
- Drive: You show up motivated and ready to move things forward.
- Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, we’re committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so you’ll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.