JWP Connatix provides an end-to-end video platform that manages, streams, and monetizes live and on-demand content across web, mobile, and CTV. The platform integrates encoding and delivery, a customizable player, content management workflows, and performance analytics. Advertising capabilities include instream and outstream formats, server-side ad insertion, an ad marketplace, and yield optimization. Solutions support CTV and OTT apps, with SDKs and APIs for publisher integration. Audience and revenue tools cover recommendations, contextual targeting, and subscription or pay-per-view access via InPlayer. By combining technology from JWP and Connatix, the offering serves broadcasters, publishers, and advertisers with video distribution, engagement, and monetization.