About JWP:

JWP is transforming the Digital Video Economy as a trusted partner for over 40,000 broadcasters, publishers, and video-driven brands through our cutting-edge video software and data insights platform. JWP empowers customers with unprecedented independence and control over their digital video content. Established in 2004 as an open-source video player, JWP has evolved into the premier force driving digital video for businesses worldwide. With a rich legacy of pioneering video technology, JWP customers currently generate 8 billion video impressions/month and 5 billion minutes of videos watched/month. At JWP, everyone shares a passion for revolutionizing the digital video landscape. If you are ready to be a part of a dynamic and collaborative team then join us in shaping the future of video!

Remote Policy:

At JWP, we have adopted a remote work policy, with all our employees working remotely. While we value remote work, we can only consider candidates who are currently located within the country of the job posting. Regrettably, candidates outside of the country of posting will not be considered, and JWP does not provide relocation assistance. This policy is aligned with our operational setup.

The Marketing Team:

The demand generation team at our company is dedicated to driving growth and generating leads through strategic and data-driven marketing initiatives. We focus on creating integrated campaigns that resonate with our target personas and deliver measurable results. Collaborating closely with sales, product, and content teams, we craft compelling narratives that align with our business objectives. Our mission is to build a robust pipeline and fuel the company's success through innovative marketing strategies.

The Opportunity:

As a Content Marketing Specialist, you will have the chance to shape the voice and narrative of our brand across multiple channels, directly influencing our demand generation efforts. You'll work closely with a dynamic and collaborative marketing team, gaining exposure to cutting-edge marketing strategies and tools. This role offers the opportunity to hone your copywriting skills, manage impactful social media campaigns, and contribute to the success of high-profile integrated campaigns. You'll play a pivotal role in driving our company's growth and have a tangible impact on our market presence and customer engagement.

As a Content Marketing Manager, you will:

• Develop engaging and persuasive copy for various channels, including social media, email, landing pages, advertisements, and more.
• Manage and update social media accounts, ensuring the content calendar is complete and posts are timely and relevant.
• Create and execute social media strategies to increase brand awareness and engagement.
• Write and edit content for customer marketing campaigns, aligning with demand generation goals.
• Collaborate with the demand generation team, product marketing, PR, and other departments to coordinate and streamline content creation.
• Aid in the creation of sequences for outbound prospecting and ensure the team is equipped with targeted messaging for MQL follow-ups and high-intent leads.
• Conduct thorough research on key personas to deliver customized messaging through emails and LinkedIn.
• Provide editorial support and ensure consistency in tone, style, and branding across all content.
• Monitor and analyze content performance metrics to refine and improve strategies.

Requirements for the role:

• 1-2 years of related experience.
• Degree in marketing, journalism, or a related field.
• Demonstrated ability to write clear, concise, and engaging copy.
• Comprehensive understanding of content marketing principles and best practices.
• Experience in managing social media accounts and developing social media strategies.
• Excellent research skills and a journalistic instinct for uncovering insights about key personas.
• Ability to understand complex product positioning and translate it into compelling content.
• Promotes a sense of urgency for reaching goals and key deliverables and is able to execute autonomously.
• Self-motivated with organizational skills and attention to detail.
• Proven ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Effective communication skills for collaboration within the team and across departments.
• Proficiency in English; fluency in German, Spanish, or Italian is a plus.

Bonus Points:

• Experience in other SaaS companies.

Perks of being at JWP, North Macedonia

Our goal is to take care of you and ensure you will be successful in your new role. Your success is our success!

As a full time employee, you will qualify for:

• Private Medical Insurance
• 25 Paid Time Off
• Professional Career Development Program
• New Employee Home Office Setup Stipend
• Mentorship Program
• Monthly Connectivity Stipend

*Benefits are subject to location and can change at the discretion of the Company.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, and/or disability status.