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Marketing Manager - RouteWise AI



Marketing & Communications, Software Engineering, Data Science
Posted on Wednesday, July 10, 2024

At HopSkipDrive, our goal is to create opportunity for all through mobility.

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software and advisory services, we solve the biggest transportation challenges facing schools and school districts around the country.

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Who we are

HopSkipDrive’s mission is to create opportunity for all through mobility. Our innovative, supplemental school transportation solutions are used by over 600 school districts, charter schools, nonprofits, government agencies, as well as busy families to safely and reliably get kids where they need to go.

Student transportation is the largest mass transit system in the U.S. The way kids get to and from school has a direct impact on our kids, families, schools and communities. While school districts spend $28 billion annually on transportation, only 30% of kids get to school on a bus. The current system can no longer meet all the transportation needs of our districts, schools and families — and its shortcomings are causing inequities in educational access that are affecting the welfare of millions of kids each day.

HopSkipDrive is taking a different approach to arranging safe, reliable school transportation that meets needs that aren’t being addressed by the current system, helping to fill gaps and supplement the student transportation options available. We create personalized transportation solutions for the one to the many, and everything in between.

Who you are

We’re seeking an innovative and creative Marketing Manager to lead marketing efforts for HopSkipDrive’s award-winning flagship Software & Advisory product, RouteWise AI. The selected candidate will be a strong marketing generalist, owning marketing efforts for this industry-leading product, including demand and lead generation and supporting product marketing efforts for the product. The Marketing Manager for RouteWise AI will collaborate cross-functionally as an integral part of HopSkipDrive’s Software & Advisory team, understanding the product deeply and developing creative, results-oriented efforts to support business goals for growing this offering. This individual will create collateral, design campaigns and analyze performance for continual improvement to empower our Sales and Software & Advisory team to achieve their targets.

You are an expert in B2B software marketing, and you’re fascinated and excited by the role AI has in transforming our world. You have a strong sense of ownership and an entrepreneurial spirit, excited to grow and build within a rapidly growing technology company. You thrive in a fast-paced environment and know how to identify a clear path forward in ambiguity. You are honest and exhibit high integrity. You are proactive and excited to bring new ideas to the company. You adjust quickly to changes in priorities and conditions and cope effectively with complexity and change. You have high attention to detail. You are an excellent communicator who enjoys collaborating with others and has a strong understanding of digital marketing, demand generation, and AI/SaaS.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds. Above all, you want to help build something that fundamentally changes the lives of families for the better.

What you’ll do

  • Assess current GTM materials for RouteWise AI and identify needs for resources
  • Design and execute on marketing campaigns using a variety of channels, including (but not limited to) email, direct mail, digital media, and more.
  • Partner with other members of the Communications & Marketing team to identify opportunities for product marketing support, PR, sales enablement, and more.
  • Build personas and buyer profiles to inform marketing efforts
  • Identify and deliver content to tell the RouteWise AI story in various formats, such as presentations, videos, graphic design, and more.
  • Regularly evaluate marketing performance to identify areas for improvement and resources needed
  • You will report directly to the Director of Marketing, while working very closely with Revenue, Product, and RouteWise AI leadership

What you bring

  • Bachelor's degree
  • Proven experience in B2B marketing
  • Strong understanding of demand gen and digital marketing best practices
  • Strong experience either working in or with a product marketing team
  • Excellent communication and presentation skills, with the ability to convey complex ideas clearly and concisely
  • Exceptional analytical and problem-solving abilities to identify gaps and design effective solutions.
  • Proficiency in using marketing tools, such as CRM systems, content management systems, and automation platforms
  • Experience digesting and leveraging data in order to draft a compelling story on how to improve product or perception
  • Ability to build strong relationships and collaborate with cross-functional teams, including revenue, product marketing, marketing, and product
  • Self-motivated and proactive mindset with the ability to work both independently and within a team, and a passion for our mission to create opportunity for all through mobility
  • High attention to detail and organizational skills to manage multiple projects simultaneously.
  • Strong business acumen and a passion for staying abreast of market trends and competitive landscape
  • You are fascinated by AI and understand the importance of making this technology approachable and welcomed within school transportation
  • Familiarity with prioritization and time management best practices especially at a company experiencing high growth

Nice to have

  • Experience working for a large tech organization, ideally in the Education or EdTech space
  • Experience using Hubspot, Salesforce, WorkRamp, Seismic, and Google Suite
  • Experience working in a marketing generalist function where responsibility is broad
  • A growth mindset that enables you to receive and offer constructive feedback for the continuous development of the team

Our Investment In You

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $95,000 - $105,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

* This role will be fully remote in one of the following states AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI**