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Director, Product Marketing - Spotlight

Extreme Reach

Extreme Reach

Marketing & Communications, Product
burbank, ca, usa
Posted on Wednesday, April 24, 2024

XR is a global technology platform powering the creative economy. Its unified platform moves creative and productions forward, simplifying fragmentation and delivering global insights that drive increased business value. XR operates in 130 countries and 45 languages, serving the top global advertisers and enabling over $100 billion in video ad spend around the world. More than half a billion creative brand assets are managed in XR’s enterprise platform.

SpotlightXR is a division that helps brands, marketers and production companies operate on the front foot of efficiency with tech-forward solutions and world-class service.

XR is seeking a product marketing expert to lead product positioning, packaging, messaging, and go-to-market strategies that drive business growth and establish SpotlightXR as an innovative market leader.

As the Product Marketing lead for SpotlightXR, you work collaboratively across product, sales and marketing to define, create and execute on the Go-to-Market strategy, while developing value-based messaging that aligns with target audiences and supports our suite of solutions and services. This role requires a natural ability to translate technology and services into customer-driven value that differentiates SpotlightXR in a competitive marketplace.

Our ideal candidate pairs strategic leadership and deep analytical thinking, with a hands-on approach that ensures our teams have the commercial tools they need to sell with confidence and achieve revenue goals.

Reporting Relationship:

  • This position will report to the President, SpotlightXR with a dotted line relationship to the VP of Product Marketing for XR.


  • New York preferred with Burbank, CA as an option

Key Responsibilities:

  • Product Champion - Collaborate cross-functionally with product management, sales, marketing, customer success and business development to develop product packaging and positioning, and successful go-to-market plans that align with strategic business objectives.
  • Customer Focused - Define market trends and factors impacting our customers and ensure that the voice of the customer is well represented within SpotlightXR’s messaging, marketing and product strategy.
  • Market/Brand Positioning - Partner with XR’s VP of Product Marketing to align SpotlightXR within the larger XR brand, ensuring that we intelligently communicate our story across different industries and customers.
  • Competitor Intelligence - Maintain a firm grasp of the competitive landscape and identify areas of differentiation to support SpotlightXR’s leadership position and leverage intelligence to inform product strategy, pricing and marketing activities.
  • Product Messaging - Define ideal customer profiles and understand audience personas to translate products and services into customer value.
  • Sales Enablement - Identify and create the sales tools and training needed to support core products and services, competitive intelligence and key features / capabilities.
  • Conventional Marketing - Work collaboratively with the broader marketing team to develop SpotlightXR-centric content that supports sales and brand awareness, including videos, presentations, collateral, etc.

*Pursuant to California's Pay Transparency Law the pay range for this position is $161,000-$181,000; base pay offered may vary depending on job-related knowledge, skills, and experience.