CyberFortress is building a new way to protect online revenue. They are building a new kind of online business interruption policy designed for small businesses. Narrowly focused and parametric in nature, this policy will begin paying out within 24 hours of a cyber incident, providing valuable cash on hand to help their customers weather the immediate storm. They are building a machine that continuously collects the evidence of technology choices eCommerce businesses make—thousands of features per domain—and makes sense of this noise via machine learning. They believe that it is these behavioral vectors over time (not a point-in-time snapshot of a business's technology footprint) that best proxy cyber risk. They then use this prediction to determine pricing and generate a risk score that any business owner can use to lower their risk of downtime.