Senior Product Marketing Manager - Competitive Intelligence
Custora
At Amperity, we’re an AI-first company helping the world’s leading brands create personalized customer experiences that build loyalty and fuel growth. Our AI-powered Customer Data Cloud, built on multi-patented technology, enables more than 400 global brands, including Alaska Airlines, Wyndham Hotels & Resorts, and DICK’S Sporting Goods, to turn customer data into a competitive advantage.
We unlock the full value of customer data with simplicity and speed. AI is at the core of our platform and the way we work — from powering advanced identity resolution and predictive analytics to streamlining internal workflows and decision-making. It’s not just a capability; it’s part of our DNA.
Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute, learn, and grow. We welcome talented individuals from diverse backgrounds to help us remove data bottlenecks, accelerate business impact, and push the boundaries of what AI can do for the world’s most innovative companies.
With offices in Seattle, New York City, London, and Melbourne, you’ll join a fast-growing team tackling critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let’s talk.
The Role
We're looking for a Senior Product Marketing Manager to build Amperity's competitive intelligence program with a focus on helping our field teams win. This is a role for a marketing leader who excels at the intersection of technical research, storytelling, and sales enablement. You will analyze competitor releases, deconstruct product documentation, and summarize technical details into crisp positioning, messaging, and tools that give Amperity a competitive edge in every deal. Reporting to the VP of Product Marketing, you will partner with sales, solutions consulting, and product management to ensure Amperity beats the competition.
Interesting Problems
- Translate technical details into competitive edge Read competitor product documentation, release notes, and APIs to understand functional depth — then spot weaknesses, opportunities, or differentiators Amperity can exploit.
- Deliver deal-winning enablement Build sales battle cards, talk tracks, and objection-handling guides that evolve with the market, ensuring reps are and prepared in every conversation.
- Partner with product on roadmap strategy Identify competitive threats and whitespace by combining AI-driven signals with hands-on technical analysis, helping inform product decisions and GTM priorities.
- Close the loop with win/loss intelligence Capture insights from sales calls, RFPs, and customer feedback — augmented by AI analysis — to refine our plays and positioning.
Blend human expertise with AI insights Use AI to accelerate monitoring and analysis, while applying your judgment to surface the most relevant takeaways for sellers, product managers, and executives.
About You
- 8+ years of B2B product marketing, sales engineering, or competitive intelligence experience in SaaS, MarTech, or data platforms
- Technical knowledge; ability to read product documentation, APIs, and release notes to evaluate functional depth and market impact
- Experience developing sales battlecards, competitive positioning, and deal-winning enablement materials
- Excellent storytelling, research, and synthesis skills — able to cut through noise and arm sellers with relevant insight
- Comfortable presenting to sales teams, executives, and customers in high-stakes settings
- Experience with win/loss analysis programs, analyst relations, or customer research is a plus
Location
Seattle, WA or New York, NY
We have a hybrid work model for employees based in Seattle, WA, and New York, NY, with three days in the office days each week, providing a mix of in-person collaboration and remote flexibility
Compensation
Base Salary: $150,000-$200,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.
Cash Incentives: Cash incentives are also available.
Stock Options: The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.
Benefits
We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.
Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.