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Product Marketing Director



Marketing & Communications, Product
United States
Posted on Thursday, May 9, 2024
About Us
If you think healthcare is broken, we want you. If you think the solution is marrying old-fashioned clinical expertise and new-fashioned telehealth tech, we need you. At Candid, we’re doctors and data geeks, artists and changemakers, care specialists and tech futurists. As we grow our team, we’re looking for people who are as passionate about their craft as they are about changing lives one smile at a time.

On our team, you’ll help make oral health more affordable and accessible than ever before. We believe a life of candid self-expression is a rich life. And our clear aligner therapy helps people across the country straighten their smiles, grow their confidence, and live as their truest selves.

If you're ready to sharpen your skills, have a huge impact, and help solve healthcare, join us.


We are looking for a Director of Product Marketing to join the Candid team and play an important role in defining and communicating value propositions and differentiators across our suite of products. Ultimately these will be expressed in-product, in key marketing channels, and through our sales teams–engaging most deeply on our core B2B clear aligner system offering.

This is both a strategic and a hands-on, independent contributor role that will own the product marketing narrative and help oversee content execution. Reporting to the VP of Marketing, this role will work cross-functionally with product, operations, creative, and field teams, as well as across the Marketing organization as a whole. This role will be instrumental in assessing market needs, conducting research and driving new product development, go-to-market plans, and opportunities to improve existing products and content in the field as well as in mass channels.

The ideal candidate will also have a strong foundation in dental or orthodontic markets, as well as a track record of shaping product strategy, growing product adoption, and a strong working knowledge of marketing channels and tactics.

What You’ll Do
  • Develop and drive a strategy for our dental practitioner-focused treatment and product offerings in conjunction with Product and Marketing (Performance, Brand, Creative) teams - both for existing and future products
  • Own the voice of the customer and be a true expert on our dental professional audience and their patients - understanding who they are, what they need, and how we fit in
  • Lead market/buyer/user assessments, quantitative analysis, and qualitative feedback
  • Manage multiple programs, timelines, and priorities by strategically driving initiatives in a hands on manner
  • Drive major strategic projects including competitive analysis, pricing, product positioning and messaging, and developing adoption plans
  • Build and execute on GTM strategies to drive launch, adoption and continued growth of products, aligned to company and product KPIs
  • Work cross-functionally with Product, Marketing, and Sales to unify our narrative, amplify our strategy, and build more collaborative and efficient work processes
  • Empower our Sales teams with strategic content and sales process support from initial touch to contract, and champion a strong feedback loop between sales and product
  • Drive testing agenda for new products work across the business based on consumer insights and market trends
What You’ll Need
  • Bachelor’s degree or relevant experience
  • Overall 8+ years of experience driving go-to-market or product marketing in the B2B dental or orthodontic space
  • Demonstrably strong emphasis on data-backed strategic insights, value proposition design, and sales team enablement
  • Ability to identify target market segments, understand customer needs, and develop strategies to position the company as a trusted and innovative partner.
  • Data driven decision maker, able to self-serve insights both qualitative and quantitative and translate those into content, even in ambiguous settings
  • Excellent communicator, collaborator, influencer, and stakeholder manager, both cross-functionally and with exec level stakeholders
  • Ability to prioritize, meet deadlines, easily transition from high level strategic thinking to detailed creative execution, and independently drive initiatives forward
  • Working knowledge of how product strategies come to life across a variety of content channels (ex: product website, email, collateral, paid advertising, editorial)
  • Excellent understanding of legal and regulatory environment (ideally in healthcare) marketing, promotions, and other compliance-related issues

Pay & Perks

  • Competitive compensation
  • Stock option plan to give our employees a direct stake in Candid’s success
  • Unlimited PTO to give our employees a little extra R&R when they need it
  • Work from home stipend
  • Comprehensive health coverage (medical, dental, vision) and generous parental leave
  • Significant discount on our customized treatment plans and aligners
  • You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning

Our range for this role is $175,000-195,000. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other perks. To determine our range, we consider as many of the following data points as are available to us: external market salary survey data, experience level, skillset and balancing internal equity relative to our other employees. We include equity in our compensation packages because we believe our employees should have an option to purchase ownership in the company and benefit from what we hope will be a lot of upside growth. We expect the majority of the candidates who are offered roles at Candid to fall healthily throughout the range based on these factors.


  • Care Deeply - We succeed when we care about what we do. We go the extra mile for our patients, our partners, and for each other because what we do matters, and the care we put into it matters even more.
  • Drive Results - Results matter. From closing a tooth gap to opening a new account—we set clear intentions, align around measurable goals, and take accountability for the outcomes.
  • Commit to Growth - To change the face of oral health care, we have to keep growing—as individuals, as teams, and as a company. We approach problems with a beginner’s mindset and continuously pursue improvement.
  • Embrace Candor - To create the environment we want to be a part of, we have to stay aligned—that means elevating each other and our partners through honest, respectful feedback, and fostering a culture of inquiry and debate.
  • Work as One - Together, we have the ability, experience, and intuition to serve our partners and grow our business. When we work as a team, we draw on each other’s strengths, inspire new solutions, and share in our success.


Our patients and colleagues come from diverse backgrounds and experiences. We strive to create and maintain a diverse and inclusive environment and hire great talent that is equally diverse; not simply because it’s the right thing to do, but it makes our company, our products, and our culture that much better. If you share our values and passion, apply and see what we’re all about.

We’re proud to be an Equal Opportunity Employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. Additionally, this organization participates in E-Verify.