We're looking for a Director of eCommerce & Growth to own performance across our DTC storefront, paid media, and wine club subscription business. You'll be the operator who connects strategy to execution — building the systems, running the experiments, and managing the partners that drive efficient, sustainable revenue growth.

You'll report to the VP of eCommerce, Data & Growth and lead a small team of 1–3. This is a hands-on role — you'll be in the data, in the campaigns, and in the weeds with agency partners as much as you're setting direction.

What You'll Own:

DTC Storefront & Conversion

• Own the Shopify storefront end-to-end: merchandising, CRO, UX improvements, and product page optimization

• Lead site redesign initiatives and product catalog management in partnership with creative and brand

• Manage A/B testing roadmap across landing pages, checkout flow, and promotional mechanics

• Own blended AOV and conversion rate as primary storefront KPIs

Performance Marketing

• Oversee paid media execution across Meta and Google — managing the agency relationship and driving accountability on ROAS, CAC, and spend quality

• Build internal visibility into campaign performance through BigQuery and Looker Studio dashboards, reducing reliance on agency-reported metrics

• Evaluate and implement AI-powered automation tooling (bidding rules, creative fatigue detection, budget pacing) to reduce manual overhead

• Own the paid media budget and manage monthly pacing against plan

Wine Club & Subscription Growth

• Own wine club subscriber growth — new member acquisition, cancellation reduction, and reactivation

• Work closely with data and marketing to build subscriber segmentation and lifecycle campaigns via Klaviyo

• Lead monthly wine club reporting and surface subscriber health metrics to leadership

• Partner with VP on Recharge data infrastructure roadmap to enable event-level subscription analytics

Team & Vendor Management

• Directly manage 1–3 reports across eCommerce and growth functions

• Own agency relationship day-to-day: weekly calls, performance reviews, and escalations

• Evaluate third-party tools and vendors across attribution, automation, and creative production

What We're Looking For:

• • Experience with subscription/membership products and tools (Recharge or similar)

  • Familiarity with Google Ads and Google Shopping — ideally some PMax experience

  • Working knowledge of Klaviyo for lifecycle and retention campaigns

  • SQL or BigQuery experience — doesn't need to be deep, but you shouldn't need a data analyst for every question

  • CPG, beverage, or regulated product category experience a meaningful plus

Who Thrives Here:

• 5–8+ years in eCommerce or performance marketing, with at least 2 years in a Director-level or senior lead role at a DTC brand

• Deep fluency in Shopify and Meta Ads Manager — you've lived in both

• Proven track record owning CAC and ROAS targets with full budget accountability

• Experience managing an agency relationship, not just coordinating with one

• Analytically sharp — comfortable pulling your own data, questioning reported numbers, and building your own dashboards

• Strong project manager: can hold multiple workstreams, vendors, and a small team in motion simultaneously

Who Thrives Here:

• You're a builder who's comfortable in ambiguity and doesn't wait for perfect information

• You push back on agency and vendor narratives with data, not opinions

• You care about brand and understand that growth levers exist within guardrails

• You operate like an owner — the number is yours, not someone else's problem

Salary Range: $140k-180K Base Salary + Bonus + Equity + Benefits.

Benefits package includes Medical (90% employer contribution), Dental (75% employer contribution), Vision (75% employer contribution), Share Options, Unlimited PTO, 18 paid holidays, Product Allowance, Electronics Allowance, HSA/FSA, 401k, Paid Parental Leave, Life & Disability Insurance, Company-sponsored WSET Certification, Employee Discounts and much more!

Please apply by submitting your resume to careers@drinkavaline.com.

Avaline is an Equal Opportunity Employer. We actively seek to create a diverse work environment and we encourage candidates from all backgrounds to apply. Selection for roles will be based solely on job-related qualifications and abilities, and discriminatory practices are prohibited at every level of the organization.