The better-for-you beauty brand made to celebrate melanin-rich skin. We are clean beauty made to reveal your inner excellence. The kind of excellence that's rich, deep, and endless. The kind that can't be boxed in. Beauty created for us, by us. Because before, there was nothing out there that really saw us. With years of industry experience behind us, we know that there was something missing for melanin-rich skin, So we put pen to paper, made mood boards, and assembled a team to create skin-caring and deep-understanding formulas. You are more than any mirror can contain. A joy of self that can't be restrained.