Job Details

Americas Marketing Director at App Annie
San Francisco, CA, US
What will you do?

Partner with Sales to ensure alignment on strategy, resources, and KPIs. Will be a main contact for Americas demand generation strategy and plans working with Sales Leadership
Drive a comprehensive demand generation strategy for the Americas, which includes plans for different market segments
Deep experience in enterprise account and target account acquistion marketing programs
Lead and execute Demand Generation and Pipeline Acceleration program leveraging appropriate channels including SEM, SEO, Email, Content Syndication, Webinars, and break-thru programs to drive best conversion
Build best-in-class demand gen programs and optimize account engagement and Lead to Opportunity funnel
Create and maintain comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
Inform the development content marketing and stakeholders creating materials (whitepapers, research reports, best practices guides, etc.) to support account engagement, demand generation and pipeline programs
Partner with Marketing Operations on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data
Manage a team of professionals responsible for demand generation and collaborate cross-organization on portfolio of programs across multiple channels. Provide coaching to team members on effective demand gen tactics and approaches



What will you bring to the team?

BA/BS in marketing, business or related fields; MBA is highly desired
7+ years of marketing experience
Strong leadership skills, proven ability to build, motivate and lead team to achieve results
Proven success in launching demand gen marketing programs for B2B SaaS companies
Experience with Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI
Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that into actionable changes
Proficient writing, communication, time management, and project management skills
Experience with media planning/buying, sponsorships, and SEO/SEM
Passion for technology and desire to dive in and use innovative, next generation platforms and tactics to tell our story to the world
Possess a strong attention to detail, operate effortlessly in a highly dynamic environment and leverage business acumen to make excellent decisions



What do we offer?

Competitive compensation
All the tech tools you need to succeed: a new smartphone and Mac laptop
Daily catered lunches, snacks, fruit, good coffee and other stuff to help you get through the day
A 401(K) plan to help you plan for your future
Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy
A yearly fitness stipend that will keep you up and moving
Commuter benefits that make getting to and from work a breeze
Working a little later? We’ll cover your dinner and ride home
Employee referral bonuses so you’ll get the opportunity to work with friends (and get some extra cash in your pocket!)



Why choose App Annie?

App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.

App Annie is an international team of super-talented people from different cultural backgrounds (we have offices in 13 countries including Beijing, San Francisco, Vancouver, London and more). We offer lots of responsibility in your role, and room for you to grow with the company. And beyond personal growth, you’ll help make a great impact on App Annie’s success as a whole. With regular exposure to C-level executives, VPs, and Silicon Valley entrepreneurs you’ll have the opportunity to learn a ton from experts in their fields.