Senior Brand Strategist

at NewsCred / New York City, NY, US

At NewsCred we think that the future of marketing is in brands thoughtfully and genuinely speaking to people with the intention of making their lives better. The truth is that when we started the company we didn’t know much about marketing, but we did know as individuals that we weren’t satisfied with the way that we were being marketed to. Fast-forward to today, we’ve built the world’s leading content marketing company. We build software that supports marketers in content planning, creation, publishing and analysis. We provide both bespoke original content and content that is licensed from the world’s best publishers that our brand customers use to speak to their audiences. Finally, as pioneers in our industry we provide unique professional services to make sure that our customers are as successful as can be in content marketing. NewsCred exists because of the simply stated but enormously difficult challenge that marketers have in publishing wonderful content that actually helps us, the individuals that they are ultimately trying to reach.

Learn more at and follow us on Twitter @newscred

Job Description

We are looking for an exceptional Senior Brand Strategist to manage the ongoing content strategy for one of our top accounts, working closely with the account lead and editorial strategist to ensure the client is hitting major milestones and all KPI's. The Senior Brand Strategist will also help educate other key NewsCred clients on how to craft a content strategy, execute a content program and ultimately become content marketing experts. Our strategy team helps our customers navigate their toughest issues, providing guidance and advice at all stages of their content marketing journey, on topics ranging from editorial strategy and distribution, to analytics and measurement.


Manage the strategy of one of NewsCred's top accounts, working closely with the account lead and editorial strategist to advise on the program on an ongoing basis (50% of time)
Lead customized sessions/workshops with clients in order to teach them content marketing best practices
Make strategic recommendations to our clients on how to improve their content marketing programs
Prepare client business reviews, presentations and meeting materials
Produce thought leadership content (blog posts, webinars)
Effectively lead multiple projects at once while maintaining deadlines
Collaborate with our senior Customer Development Managers to ensure holistic client success
Collaborate with product team, sales and engineering to continuously improve NewsCred product, processes and customer experience
Collaborate with rest of Client Services team to deliver exceptional client service


4 - 6 years of experience in a similar role, working with Fortune 500 companies
Deep understanding of content marketing best practices
Excellent presentation skills
Experience successfully leading meetings with senior-level marketers/executives
Objection-handling skills
Ability to think both strategically and creatively
An energetic, positive, infectious attitude with a deep love for customers
Self-starter with excellent leadership, communication and problem-solving skills (this is critical)
Desire to join a fun, fast-paced group and comfortable in business and social situations

Additional Information

What we can offer you!

Best in class compensation plans
Great benefits, including medical, vision and dental
Generous vacation policy
Huge variety of snacks and drinks, catered lunches and happy hours
Training and career development
Chosen as one of Crain’s Best Places to Work in 2014

All your information will be kept confidential according to EEO guidelines.

Please, no third-party resumes for this role. Candidates submitted by agencies will not be reviewed.