Product Marketing Manager

at NewsCred / New York City, NY, US

Company Description

NewsCred is the world’s leading content marketing platform. We’re powering marketing technology for the future – helping brands transform the way they connect with people, build brand love and win more customers. We enable top brands such as Pepsi, Pfizer, Dell, Diageo and Spotify to create amazing content experiences with simplicity, speed and global scale.

NewsCred's Content Marketing Cloud software provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world's largest content marketplace, including licensed content from over 5,000 publishers and original content from our award-winning journalist network.

Every day, across three offices, more than 180 brilliant people come to work at NewsCred, and commit their talents, passions, time and energy to shape the future of an industry. We love working with incredibly talented people. We love helping our clients win. We love inventing new products. We love being trailblazers in a new category. And we are proud of the fact that each year we pay millions of dollars to help inspire and employ the next generation of great journalists, artists, and creators.

We're not making small changes; we're building technology to completely rethink how people create, consume, and share their stories with the world.

Learn more at and follow us on Twitter @newscred

Job Description

You’re the voice of the customer, the glue that binds the company teams together, the knowledge center for sales, marketing and product. You’re the best friend of the support teams and provider of process, market data and competitive insights to the company. You are Product Marketing at NewsCred.

As a Product Marketing Manager at NewsCred you will have the authority to build new processes, programs and change existing. Your research and advice will guide the CEO and leadership team on how we approach GTM, market insights, voice of the customer and competitive insights.

Go-to-Market - Own the go-to-market strategy and enable successful product and feature launches by working across teams, including Marketing, Customer Success, Sales, and Product
Market Research - Identify and define the most commercially attractive target markets and customer segments to achieve the strategy. Drive the associated core market messaging, sales tools and collateral
Competitive Analysis - Research competitive and alternative offerings in the market. Assess their strengths and weaknesses, and develop a strategy for winning business from them through pricing and promotional strategies
Value Driver Selling - Articulate and leverage the company’s unique ability to deliver value to the market, to improve commercial function of the company
Sales Enablement - Work closely with Sales to ensure effective delivery of Sales support materials – including internal product roadmaps and positioning information and likewise external facing Sales materials.
Voice of the Customer - conduct regular discussions and surveys with customers to understand needs and pains to then translate those into actionable developments for the company to address

3-8 years in product marketing
Experience working with Agile or Scrum product teams
Thrive in a high-growth, dynamic startup environment
Experience working with and supporting product management and engineering
Have a track record with products that create and lead new market categories
Be results oriented, creative, highly communicative and independent – while being able to enlist the support of others
Ability to tell a good story and craft the appropriate message for multiple formats
Teamwork, interpersonal and relationship-building skills; strong leader and player with proven ability to facilitate cross-organizational alignment
Excellent all-around communicator – verbal, written, interpersonal
Analytically inclined, understand what data means and how to apply it to identify opportunities and solve problems
Additional Information

What we can offer you!

Best in class compensation plans
Great benefits, including medical, vision and dental
Generous vacation policy
Huge variety of snacks and drinks, catered lunches and happy hours
Training and career development
Chosen as one of Crain’s Best Places to Work in 2014
All your information will be kept confidential according to EEO guidelines.

Please, no third-party resumes for this role. Candidates submitted by agencies will not be reviewed.